Why Small Businesses Have The Social Media Marketing Advantage
Small businesses everywhere are reaping the benefits of social media marketing. Are you?
This is the age of social media, a time where business everywhere can make their mark and spread their influence like wildfire. Honestly, there has never been a better time to advertise than today. In today’s world, small businesses have the social media marketing advantage!
Really, they do.
We no longer live in an era where traditional media like television, newspapers, and radio dominate the advertising landscape. Back in the day, advertising was reserved for big businesses with LOTS of money. Space was limited and small businesses like yours had to rely on word-of mouth to increase walk-in traffic and make more sales. Consider it the dark ages, because that’s exactly where small businesses were; in the dark.
Fast forward to now where we live in a technological world. Every business has access to the internet and with it, anyone can advertise. Even YOU!
In today’s world, utilizing digital media to get the word out for your business makes it possible for you to reach more people faster than any time in history.
For instance, with Facebook you can increase brand awareness, generate leads, and advertise for as low as a $1 a day. That’s insane! What’s even more crazy is that all this can be automated. So, it won’t cost you a whole lot of time either. That means more leads and more time for YOUR business! That’s a win-win.
**NOTE: We don’t recommend you advertise for $1 a day, EVER. But advertising on Facebook can be that cheap. No kidding.**
The real power of social media marketing comes in its accessibility. Almost everyone is on social media. Space is unlimited! It’s not like buying a billboard or buying a slot of time on TV.
If your business is not on social media yet, I highly recommend you get started. The sooner the better, because the advertising game is changing. The only real way to compete is by being online. You need a strong digital presence to be taken seriously in 2019. Without it, your business is living in the stone age.
But I caution you.
If you’re barely starting out, DON’T GO OVERBOARD.
I know, it’s tempting to start tackling as many social media platforms as you can. You really SHOULD be shooting to achieve ‘omnipresence’ with your business. You want to be everywhere, but focusing your efforts on ONE platform at the beginning will be your best bet in achieving early success with your social media marketing.
If you invest your time and money into mastering one platform, you’re going to have an easier time getting results.
You want SALES, baby!
After all, sales are going to make it possible for you to invest in more advertising. So set your sights on getting the MOST out of one platform before moving on to the rest.
When choosing the right platform for advertising your business, there’s going to be much to consider. But ultimately, what matters is what your target market is using.
If you’re marketing to a younger crowd, Facebook, Instagram, and YouTube might be your best bet. If you’re selling business-to-business (B2B), LinkedIn is great for making strategic partnerships and establishing your company as the go-to business in your industry.
Just remember, you can’t be omnipresent from the get go. Trying to do it all from the start is going to put you at a disadvantage.
Get on social media. Start advertising on one platform. Learn what it takes to automate the results you want BEFORE achieving omnipresence.
Whether you are looking for brand awareness, lead generation, or sales; social media marketing can help you do it ALL.
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January 21, 2019Back to our blog