How Do You Optimize Your Facebook Ad ROI?
If you are looking for a way to improve your ROI and harness the full potential of your Facebook Ads, you need to retarget.
Wouldn’t it be nice to make a $100 off of ever $1 you invest into Facebook Ads?
That’s a whole lot of money, money you could be making right now with the RIGHT strategy.
But that’s why you’re here, isn’t it?
You’re looking for a way to improve your ROI and make more money than you ever had before using Facebook Ads. After all, it only takes is one simple idea, one concept, to turn your Facebook Ads into a gold mine.
So what is it? How can you start improving your Facebook Ad ROI today?
The answer is retargeting.
Retargeting is what you do when someone shows an interest in your business and doesn’t buy from you.
If you aren’t already retargeting, I’m going to give it to you straight: You could be passing up on easy money. Why? Because the people who are ALREADY interested are also the MOST LIKELY to buy.
All these people need is a little nudge, one small push, before caving to their temptation.
We live in a world of distractions.
People are living so fast, its easy to find yourself falling off before taking the action you want to take.
If someone doesn’t buy your product the first time, it doesn’t mean they don’t want your product. It means they weren’t ready.
Every Facebook Ads strategy needs retargeting to cover the bases. It’s the safeguard for catching the prospects that fall through the cracks. Without retargeting, your stunting your ROI and preventing it from reaching its full potential.
The best way to retarget your prospects is by creating ‘custom audiences’.
Custom audiences can be created a variety of ways. For instance, you can create a custom audience based off of those who’ve come into contact with your Facebook pixel code. You can also create a custom audience based off of people who’ve engaged with your video content. You can even create audiences based off people who’ve interacted with your Facebook page.
Retargeting is used to yourself solely in front of the same people over and over again in order to keep your product and brand top-of-mind so that when your prospects are ready to buy, you’re virtually the best choice.
Remember, retargeting should be apart of every Facebook Ads strategy. It makes it possible for you to keep contact with prospects and warm them up towards making the decision to buy your product.
The only way you’re going to improve your ROI and maximize the earning potential of your Facebook Ads is by making sure you have something in place to nurture the prospects that aren’t yet ready to make a purchase.
Use retargeting to your advantage. Don’t be afraid of putting yourself in front of people. Even if you fear annoying the heck out of them, there is no such thing as TOO MUCH attention.
Get attention by any means necessary. Because attention is the fundamental asset every company needs to make it to the top.
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February 28, 2019Back to our blog