How To Get Attention With Facebook Ads
Getting attention with Facebook Ads is all about triggering the right emotion.
You know that sells are important for your business. Hell, there would be no business without them. You know that you need to keep costs down and that you need to maximize your investments while also minimizing your liabilities. You need to do what works and cut what doesn’t…
All of this is essential to running a good business.
But when the going gets tough, how do you make sure you’re getting the most bang for your buck?
Especially when using Facebook Ads…
What does it take to use them right so that you make the most off of your investment?
When you decided to do Facebook Ads, I’m sure questions like these crossed your mind. They’re good questions. All of them are very important. But answering these questions may be tricky if you haven’t been in the Facebook Ads game that long.
No one fully gets Facebook Ads starting out.
It takes time to learn the tips, tricks, and strategies. And even then, you need to test and put them to practice. It’s a lot of work!
Trust me, we’ve been there, we’ve done it, and we can tell you: it’s not easy! But, it’s worth it in the long run. At Nexo, we specialize in creating a positive return-on-investment (ROI) using Facebook Ads. We know a thing or two about using them ‘the right way’. And, it’s easy to say that it usually starts with this ‘one thing’. Because, believe it or not, Facebook Ads is not at all about the sell.
It’s about getting someone’s ATTENTION.
You heard right. Attention is the game, it’s the key, and it’s the one thing you should be after with your Facebook Ad. But why? Why attention?
Well, first of all, attention is your most important asset. If you can’t get someone’s attention, you won’t get their time, their money, or their business. You need their attention BEFORE you can close them. Without attention, your efforts will be fruitless.
How do you think we’re getting these numbers right here ?
How do you get your cost-per-lead (CPL) as low as $3?
How do you get the cost down that much?
You do that by getting people’s ATTENTION!
The more people stop to engage with your content, whether it‘s to like your ad, to comment, share, or watch your video, the more Facebook will drop your CPL.
Your ad needs to be engaging and do its job at grabbing people’s attention if you want your numbers to drop like this. It’s the only way to make sure the sells keep on coming in.
If you want your investment into Facebook Ads to be totally worth it, you NEED ATTENTION!
And the best way to grab someone’s attention is to do two things:
- Make a bold statement
- Ask a smart question
What makes these two hooks so special is that you can easily use them to channel your audience’s emotion. If you want your audience’s attention, emotion is a sure and easy way to get it.
A bold statement could be like ours: “Don’t Boost Your Posts!!!”
What makes this so great is the fact it addresses a problem many business owners face when investing into Facebook. The often ‘boost’ and make nothing and that’s a HUGE deal. (And a bit ironic, don’t you think?) We understand this frustration, so we tap into it and it brings people in. Simple enough.
Now, a smart question works differently, but it taps into emotion all the same. When you do this, you want to ask about a problem your audience is facing and present your product as a solution to that problem. By doing this, you can channel their goals and aspirations and make them feel exactly what you want them to feel.di
If you were a credit repair service you could say “Do you want to buy the house but can’t because of your credit? We can help!”
You cover two very important things by doing this. You address a struggle and you present a solution, all to achieve one goal.
The thing about these statements is that they are relatable. People get them because these are the things they face on a day-to-day basis.
So remember to use them to your advantage. The easiest way to get someone’s attention is to get them to react to something they relate to. It’s the easiest way to make a connection.
If you’d like to learn more effective Facebook Ads strategies, please download our eBook ‘The WOW Approach’. Inside, we’ve laid out our step-by-step process for building a Facebook Ad that not only gets attention but gets results too!
So make sure to download your copy if you haven’t already!
Let’s get it!
Interested in learning more from the best and the brightest in Facebook Advertising?
Click below to listen to ‘The Nexo Network’ .
April 8th, 2019Back to our blog