How To Find Your Perfect Audience
Connecting with your audience is as easy as getting to know your current customers.
The best marketers know their audiences. How else do you expect to create messaging that resonates with real people?
The only way to create a message that works is by knowing your ideal customer and their intentions when looking for a product or service like yours. If you don’t take the time to understand your audience, you won’t know how to reach them or let alone get them to buy from you.
When you think ideal customer, somethings that come to mind are ‘demographics’ like age, interests, and buying behavior. You think of a particular population that’s, for the most part, interested in your business.
You could probably go on and on about the type of consumers that make up your audience. But who are they really? How did you come about knowing them? Is your audience really your audience?
Some types of knowledge only exists on the surface. Alone, it won’t get your audience where you want them to be. If you don’t understand your buyer’s motive, you’re going to have a tough time connecting with them. Because who they are on the outside might now be necessarily who they are on the inside.
The bottom line is that you need to know WHO your audience is, WHAT they want, and most importantly WHY. That’s the key to marketing to them. Without a clear understanding about who your audience is and what they go through, you’re going to be shooting in the dark. You won’t know how to get them what they’re looking for.
You see, we understand that at the root of every buyer exists either a problem to solve or a desire to fulfill. There’s a purpose for every action a buyer takes. When creating our ads, we don’t design them to speak to the masses.
There’s a difference between talking to everyone and talking to someone, especially in marketing. When you talk to everyone, you’re just another advertiser.
But when to talk to someone, you’re a friend. Being able to speak one certain person, you’re different and not like everybody else.
You need to show your audience that you care. Be a friend. And just like a friend would, listen to them, support them, and encourage them to take the action you KNOW they want to take. You have to take what they feel and MAKE them acknowledge it.
There are strategies for getting to know your ideal customer. It’s not as difficult. It’s as easy as asking some questions.
Ask yourself this:
- What’s my audience struggling with?
- What’s are their pains?
- What problems do they have?
Your customers have problems, problems you can solve! They want something more from their lives, something you can give them!
Think about your product or service and ask yourself what it means for the buyer.
- What’s the value?
- Can you imagine what your ideal buyer must be thinking when they find out your product exists?
That’s the way you SHOULD be thinking when trying to figure out who you should market to. Your advertising should be directed towards the person who needs your product the MOST.
At Nexo, we talk about emotions a lot. We believe that in order for an ad to be successful, it needs to provoke an emotional response from the audience it’s presented to.But in order to that though, you need to have a pretty good understanding of your audience.
You’ve got to understand who they are and what they’re feeling.
If you can tap into the struggles or desires they have, you’re going to do a better job grabbing their attention.
However, figuring out how to tap into the emotions of your perfect audience is going to take some thought. You’ve got to get into the head of your buyer and think about how you ad will affect them psychologically.
If you’re just starting out with your buyer persona research, sending out a brief survey to your email list is a great way to dig up information about your consumer base. By doing this you can compile data about common pain points, desires, anticipations, and expectations of the people ALREADY buying from you.
Constructing a buyer persona can be as easy as getting to know the customers you already have. Ask your customers about the very moment they made their decision to buy from you.
- What were you feeling?
- When did you decide to buy?
- Was there a problem you trying to solve?
If you listen to what they have to say, chances are there are people out there with the same feelings. And by channeling these emotions, you can create a message that resonates. Speak to the emotions people are ALREADY feeling. Speak to what has BEEN felt before.
So, listen to you current customers, ask the right questions, and channel the right emotions. If you take the time to understand your current client base, you’ll gather data essential to building the your ideal buyer persona and once you do that you can create ads that hit the target every single time. You’ll know exactly what emotions you need to touch to empower your advertising and grabbing the attention of those serious about enhancing the quality of their life.
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January 30, 2019Back to our blog