How To Create Content That Converts

The best content converts prospects into customers.

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When creating content that converts, it’s important to remember to focus your energy in one place.

It’s always better to start with one goal in mind. 

Before you start creating content for your business, ask yourself “Where is my audience?”

This is what we did when we first started our agency. Our audience, of course, was on Facebook. So we became adamant on learning the platform better than anyone else.

We became the Facebook masters before we decided to expand to other social media platforms.

You can’t start by putting content all over the place. Content that converts is created for a purpose. It’s deliberate and created to accomplish a certain objective.

If you don’t have a plan, you’re not going to get very far.


Start With The End In Mind

Always start with the end in mind.

Think about where you audience is and create a plan for reaching them on whatever platform you choose. This can be on Facebook, Instagram, LinkedIn, or YouTube. It doesn’t matter, but if you’re going to create content for any of these platforms, invest all your time and energy into the ONE that’s going to give you the best result.

Think with the end in mind.

You’ve got to learn what it takes to convert on one platform before you can repurpose or replicate content to bring in new prospects on anything else.

Eventually, when you do reach a point of mastery in one platform, you’re going to want to move into doing other things.


Good content is evergreen.

This means that it it holds a timeless quality. Good content can easily be repositioned or repurposed as new content.

When repurposing your evergreen content, remember to update it (in case there is any new information has presented itself since its publication) and to make it MORE valuable than the original concept.

New content should always build on the value of the content made before it. Also, optimize it for whatever platform you’re using it on. A good piece of content can be replicated to fit ANY platform, so keep that in mind when you decide you’re ready to scale your converting content.

Archive and save your highest pieces of converting content.

Once you’ve got your hands on a quality piece of content, a video, a funnel, a blog, podcast, eBook, you name it; remember to NEVER let go. If it converts well, you will want to reuse and comeback to it.


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April 4, 2019

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