How To Convert Your Traffic Into Leads
If you want to increase your conversions, leads, and sales, you need to stop sending traffic to your website.
If you’re looking to get leads, make sales, and increase your return-on-investment (ROI) with Facebook Ads, you need to consider the best strategies for converting your audience.
Sending traffic to your website is NOT one of them.
Believe it or not, this is where many people fail with their Facebook Ads. 62% of small businesses fail with Facebook Ads.
It’s important for you to understand that if you want people to click through and convert with your ad, you need to keep things simple.
Using your website is an easy way to complicate things.
Now, don’t be smug and say every business needs a website. It’s 2019. Of course having a website is important, but NOT for converting prospects. There are other, better, ways to do that, without being labeled a nuisance.
Getting your traffic to convert isn’t as easy as dropping them off on your website. There’s too much content and not enough direction to get people to do what you want them to do.
When a person clicks on your ad, based on the value you presented, people think they’re going to find value wherever you send them. If this place is your website, what does that tell your audience? If what you promised is not in plain sight, what does that make you?
Sending traffic to your website doesn’t make things easier for your audience. It doesn’t help them in any way. Instead, it greatly diminishes the value of your ad. It distracts your audience and wastes their time.
The last thing you want from your Facebook ads is to be lumped in with all the noise…
You don’t want to be labeled a distraction. Even subconsciously…
So what do you do? If you’re not sending them to your website, where do you send them?
There are many ways you can collect leads using Facebook Ads, but I want to focus on one way in particular: Using a capture or landing page.
This is by far the best way to convert prospects into leads using a Facebook Ad and its leagues better than using your website. Why? Because unlike websites, capture and landing pages have one goal and one goal alone. They exist solely to convert your prospects.
If you are running a lead generation campaign, use a capture page. That way you can present value in plain sight and offer people a way to leave their information. This is how you turn you turn ice-cold traffic into white-hot leads.
Using a capture or landing page makes things easy for you and your leads. It puts everything you need all in one place, minimizes distractions, and gives people exactly what they asked for.
Landing pages make the best sales reps.
They sell for you and can automate the entire end of the sales process. And even if your users don’t buy, if you presented your value well enough, they’ll more than likely to leave their contact info so you can follow-up with them later.
Each capture page exists for one purpose and one purpose alone: to convert traffic into leads.
It’s all about one goal, one call-to-action (CTA), and one value proposition; using a capture page is the best way to spotlight whatever you are offering.
DON’T send traffic to your website. If you want conversions, leads, and sales, send them to a capture page. Give them what they ask for. Show them value and never, ever, ever, ever, distract them from what’s most important. Your PRODUCT(S).
If you’re interested in seeing a capture page, we built at Nexo for one of our clients, check out our latest video on YouTube. We’ve tested, tried, and built pages of all kinds for clients. We know what it takes to get people to give our clients what they’re looking for. When it comes to getting leads, making sales, and getting a positive ROI, Nexo is the real deal.
Interested in learning more from the best and the brightest in Facebook Advertising?
Click below to listen to ‘The Nexo Network’ .
April 5th, 2019Back to our blog