Are You Winning With Facebook Ads?

You’ve got to pay to play with Facebook Ads and those who pay win.

We should all be familiar with the cold hard truth. If you own a business, you know it all too... read more

Using a Conversion Campaign Objective to Improve ROI

Setting in place a system for converting your leads will make it easier to sell your prospects.

Business owners  LOVE leads. I can tell you that much, so much that they’d pay money for EXTRA leads. I... read more

Speed of Implementation Will Help Your Business

Acting with speed of implementation is an easy way to test new things and grow.

At Nexo, we have this philosophy. It’s better to apologize than to ask for permission. I know that might sound... read more

Use Automated Chat Bots To Improve Your Facebook Ads

You can generate and follow-up with leads by using an automated chat bot with your Facebook Ads.

So many people underestimate the power of automated Facebook messaging and its ability instantly to connect with the people looking at... read more

Boosting Your Posts is a Bad Idea: Here’s Why

Boosting your posts might save you time, but it will waste your money.

One of the biggest mistake you can EVER make with Facebook Ads is boosting your posts. DON'T BOOST THE DAMN POST!!! I... read more

The Importance of Telling a Story With Facebook Ads

Measuring the success of your Facebook Ads campaign is as easy as telling a story.

Each Facebook Ad tells its own story. Like most stories, it has a beginning, a middle, and an end. There’s... read more

You Need To Retarget These 5 Audiences

There is more than one way to create custom audiences for retargeting.

Many people think the only way to retarget is by using a pixel code. More often than not, the pixel... read more

Using Facebook Ad Call-To-Actions

Giving your audience options will only confuse them more with your Facebook Ads

You might not like hearing it, but you don't like making decisions. Nobody does. People like to take advice and... read more

Setting KPIs is Important to Your Facebook Ads Campaign

You need to use key-performance-indicators to keep your Facebook Ads campaign on track.

Do not neglect the numbers. Numbers are everything on Facebook! And when I say everything, I mean EVERYTHING. There is... read more

Why You Need To Analyze Your Facebook Ad Results

If you’re not looking at your numbers, you need to rethink your Facebook Ads strategy.

It’s so easy to get caught up looking at the WRONG things when analyzing your Facebook ad’s performance. What’s even... read more

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